UXGreen™ Framework — by MediaLabDigital energy inefficiency has a real cost.
UXGreen™ is MediaLab's standard that measures your product's digital efficiency across 8 dimensions: performance, accessibility, carbon footprint, cognitive load, UX, and AI readiness. Optimizing reduces CO₂ per visit by up to 80%. Google already penalizes slow, inefficient sites — your ranking depends on it.
Why does bad UX pollute the web?
A slow site doesn't just frustrate your users — it consumes more energy, generates more CO₂, requires more infrastructure, and destroys more business. Digital inefficiency has a double cost: human and environmental.
The UXGreen™ equation
I had no idea our landing was generating 4.2g of CO₂ per visit. After optimizing with UXGreen™ recommendations, we dropped to 0.3g — and bounce rate decreased 22%. Now performance and sustainability are part of our roadmap.
Diego R.
CTO · B2B SaaS · Colombia
8 dimensions of the MediaLab digital efficiency standard
UXGreen™ evaluates what matters: the real experience, environmental impact, and readiness for the future of the web.
Energy consumption
Speed, Google metrics, and carbon footprint per visit
Performance
Speed is respect
Every 100ms improvement in load time reduces bounce rates by 8% and energy consumption per session. Speed is not a luxury — it's efficiency.
of users leave if load time > 3s
Core Web Vitals
The standards Google measures
LCP, CLS, and TBT are the signals Google uses to determine your ranking. Good CWV also means a more energy-efficient site.
Ideal LCP per UXGreen™ standard
Carbon Efficiency
Every byte has a real weight
The global web generates more annual CO₂ than the airline industry. An optimized site can be up to 80% cleaner than average.
CO₂ per visit on optimized sites
Resource efficiency
Fewer server requests, fewer reloads, less energy wasted by poor UX
UX Efficiency
Fewer clicks, less energy
Every unnecessary click is an extra server request that consumes energy. An efficient flow reduces HTTP requests, processing time, and energy expenditure per session.
fewer requests with optimized flows
Accessibility
Inclusion that reduces waste
An inaccessible site forces 15% of users to retry, reload, and abandon — generating unnecessary traffic and processing. WCAG 2.2 isn't just legal: it reduces bounce rates and energy consumption from failed visits.
of users generate extra traffic due to barriers
Cognitive Load
Confusion = more consumption
A confusing interface generates reloads, repeated clicks, and longer sessions — every unnecessary action consumes CPU, bandwidth, and server energy. Reducing cognitive load means reducing the carbon footprint.
to decide if your UI wastes energy
Long-term sustainability
Efficient AI and sustainable design that reduces energy cost with every iteration
AI Efficiency
AI that indexes, not consumes
LLMs consume massive energy per query. Well-structured content reduces the inferences needed and improves citability.
more citable with semantic architecture
Sustainable UX
Design that lasts and matters
Digital sustainability measures the ratio between digital resources consumed and real value delivered. A new KPI for a new era.
of the web can improve this ratio
Get your UXGreen™ Score
Real-time analysis of performance, carbon, accessibility, AI, and UX. Free. No sign-up. Results in under 30 seconds.
How efficient is your digital presence?
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From analysis to compliance
Analyze
Enter your domain in the UXGreen™ Analyzer. We obtain real-time data on performance, carbon, and accessibility.
Diagnose
You receive your score across 8 dimensions, specific insights, and an improvement roadmap prioritized by impact.
Improve and comply
Implement the improvements (with MediaLab or your team) and display on your site that you comply with the UXGreen™ by MediaLab standard.
Analyze for free
Use the UXGreen™ Analyzer, get your score across 8 dimensions and an improvement roadmap you can implement with your team.
Go to AnalyzerAudit + implementation
Our team runs the full UXGreen™ audit, implements optimizations, and certifies your product under the standard.
Schedule discovery73% of companies that analyze their score schedule a discovery session within the first week.
All about UXGreen™
Does your digital product pass?
Your users know in 3 seconds. Google measures it on every visit. Your competition is already optimizing. The question isn't whether you should measure it — it's how much you're losing by not doing it.
Free analysis · No sign-up · UXGreen™ Standard by MediaLab © 2026